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"Automotive is
our biggest category
and we stink at it!"
-Sales Manager, Chicago
What
if you had a sales tool dedicated to the car business that showed you
the INSIDE secrets to selling car dealers?
And what if that same sales tool had
specific advertising strategies to take advantage of the changes and
opportunities in the car business? Ideas your sales team could take
directly to their dealers that day and turn into business?
Here’s info on the tool already being
used all over the country by media sales people to generate HUNDREDS
OF THOUSANDS OF DOLLARS in new car dealer business each year.
Ready to get your unfair share?
Dear Sales
Leader,
Do you feel like the sales manager in
Chicago? The automotive category accounts for 25%, 30% or maybe more of
your annual billing when you add national, association, and local ad
money.
Many sales managers feel this way. If
they could do better with their local car dealers, they could increase
local revenue substantially. It’s frustrating because most times you
have access to the economic buyer, but far too often your sales people
are ill equipped to help the dealer grow sales in an increasingly
difficult, competitive auto market.
How do I know? Because car dealers tell
me! I’ve worked with thousands of individual dealers over the past ten
years and the sad reality is that, for the most part, they’re
disappointed by the lack of knowledge they see in their media sales
partners. Yes, they consider you a partner, but they expect you to bring
more to the table.
Ten years ago, I launched a sales tool
specific to the car business that gives your staff a distinct advantage.
It’s called Auto Revenue Insights.
When you subscribe to
Auto Revenue Insights, your
sellers will be armed with the most up-to-date automotive news, directly
focused on helping them increase sales for their dealers and increase
their share of the ad budget. This isn’t automotive mumbo-jumbo that
you need to analyze. That’s already done and presented in an easy to
read, pertinent newsletter that you receive 11 times a year.
“Every
one of Jim’s ideas can be put into action and will produce results,
almost overnight. He has a true understanding and passion for the car
business.”
Bill
Marsh, Jr., Bill Marsh Auto Group, MI
Here’s what’s included in each issue:
AUTO
INDUSTRY UPDATES
Through the years, I’ve created a large network of automotive resources
that give us industry sales information, manufacturer incentive updates,
and insider info about what’s going on in the car business. A lot of
this information isn’t available through typical advertising outlets
and, in fact, some of it will be news to your dealers!
Armed
with up-to-date sales information, your sales team can speak with
dealers about the challenges and opportunities they face today and how
to take advantage of them. Trust me: these conversations rarely take
place inside the showroom between media sales people and car dealers.
Using the information in Auto Revenue
Insights will help AE’s stand out from the
competition because they’ll have pertinent, current marketing
information delivered monthly to take to your dealers.
Review it in your sales meetings and
give each sales team member a copy of the newsletter and have them take
a copy to their dealers. It will allow them to speak with dealers about
sales trends and industry developments that they’re not likely to hear
from any other media salesperson.
“Auto
Revenue Insights summarizes what’s going on in the auto industry. Jim
gives us his take on why and how that applies to advertising, then how
we should react.”
Jim
McLean, KPAX-TV
TRENDS THAT
WILL IMPACT BILLING
In
each issue, you’ll find a number of industry trends that could have a
positive or negative impact on your billing. Not only do
we highlight these, but we give you our take on what it means and how to
take advantage of them. Here’s an example:
Over the past year, we told our
subscribers about:
1.
GM’s Woes and What GM Dealers Should Do.
2.
Mitsubishi’s Rumor Mill: Are they leaving the US?
3.
Decline in Newspaper Ad Readership and its Impact on Marketing
Used Cars.
4.
Damaging the Brand: Distressed Language and Co-Op $$$ plus a new
Toyota program in the Southeast.
5.
Taking Dollars from the Newspaper: How to Start!
6.
Ford Dealer Group Tests Addressability: Big for the Cable
Industry.
Plus so much more….
“My
favorite section is the “trends” page. We use it for sales meetings.
AE’s are up to date on what’s happening so they can speak more
knowledgeably with their dealers.”
John
Gaston, KETK
Every month, we distill the important
auto news you need. Auto Revenue Insights
saves you time and money. No need to subscribe to and read numerous
publications about the auto industry. We do the work for you!
IDEAS THAT
SELL
As I travel around the country speaking
to car dealers and sales people each month, I see many different ideas
and strategies that are working for dealers in different parts of the
country. Although I will be told in almost every market that “our
market is different,” I’m convinced there are more similarities than
differences. Because of that, I give our subscribers different hooks,
positions, and strategies that dealers I see are using successfully,
ideas you can pass along to your dealers immediately.
Plus, our four Senior Consultants, Don
Fitzgibbons, Dave Burke, David Melville and John Gutbrod, work with
hundreds of car dealers each year and alert our subscribers when they
come across (or create) a killer idea or concept.
Auto Revenue Insight subscribers
have made thousands of dollars from their observations and ideas. Ideas
like this one:
In towns across the country with auto
or truck manufacturing plants, employees of that company get special
prices from the dealers. Two truths occur in those towns: 1) the
employees get a not-for-the-public discount, a 2) the rest of the town
knows about it.
How about offering the general public
the employee deal? Lots of dealers do that in these towns, but here’s a
hook that will break through and get noticed:
“Get the PERK without the WORK!”
“Auto
dealers are my number one category. Auto Revenue Insights gets my
salespeople up to speed with what’s happening in the auto industry in
just five minutes of reading. “Ideas You Can Sell” is especially helpful
because ideas sell! We’ve absolutely made money using ideas in ARI.”
Alan
Bishop, Managing Partner, Finger Lakes Radio Group
So, how much is this kind of sales
intelligence worth to you?
That may actually be the best part of
the whole deal!
We’ve become so convinced by hundreds
of Auto Revenue Insight
subscribers that you will use this subscription to grow your car dealer
billing, that you can receive this powerful tool RISK FREE.
Just subscribe to
Auto Revenue Insights for one
year at the introductory rate of $197 for 11 issues. If you’re not
convinced that your sales team is using the information you receive to
grow your car dealer business after four months, call us and cancel your
subscription. We’ll refund your money and you can keep the first four
issues as our thank you.
Here’s an added incentive. When you
start your subscription, we’ll immediately send you the past 2 month’s
issues at no charge, so you can start to gear up your
sales team right away. Then, your subscription will start with the next
new issue.
Wait! Since we want you to be the best,
here’s one more thing.
When you subscribe to
Auto Revenue Insights, you’ll
receive my newest CD entitled “New Business the Easy Way!”
as an added bonus. This CD shares 9 Points on Developing
New Business today including a look at the hot opportunity
categories your AE’s should be going after, how to go deep into
those categories, a special look at leaving voice mail messages that are
guaranteed to be returned…and SO MUCH MORE!
So, here’s what you get:
-
11 months of
Auto Revenue Insights for
your sales team.
-
2 past months of
Auto Revenue Insights to get
started.
-
CD entitled, “New Business
the Easy Way!”
To subscribe and join hundreds of media
advertising professionals who get inside information, ideas that sell,
and trends that could impact their billing, fill out the form below.
We’ll start your subscription to Auto
Revenue Insights by mailing you the last 2 issues
immediately. Then you’ll start to receive 11 more issues filled with
great car dealer information.
Thanks for your interest. Now, let’s
go sell some car business!
Sincerely,
Jim Doyle
P.S. Are you as
good as you can be with your number one category? A subscription to
Auto Revenue Insights can help
you move the needle in billing and in relationships with
your car dealers. Try it risk free and see how much better
your billing can become!
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Yes, Jim!
I definitely want the tools my AE’s need to increase their car
dealers’ ad impact, and our revenue. Please sign me up
immediately for an annual subscription to Auto Revenue
Insights at the very low rate of $197. I understand this
offer is RISK FREE and you will send me two past issues and my
bonus CD – New Business the Easy Way!! |
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